Ardetzenberg
Terrassen
Ardetzenberg Terrassen
Auf allen Ebenen. Zuhause.
- The Challenge
As part of my internship at gold&kind, I contributed to a pitch for a new premium residential development in one of Feldkirch’s most sought-after locations. The project comprises only five exclusive apartments and required a distinctive brand that could position it as more than a conventional housing development. The challenge was to communicate the exceptional location, split-level architecture and high-quality living experience through a coherent naming, identity, branding and campaign concept.
- The Solution
The solution was a coherent brand world built around the relationship between home, landscape and different levels of living. Naming, identity, branding and campaign were developed as interconnected parts of one guiding idea, allowing the architectural character and exceptional location to become central elements of the communication. The resulting concept presented Ardetzenberg Terrassen as an exclusive residential experience rather than simply a collection of apartments. Our team won the pitch with this direction, and the project is currently being developed and rolled out.
The Process:
I was involved in the development of the Ardetzenberg Terrassen pitch from concept to presentation. Working as part of the team, I contributed to the naming, identity, branding and campaign development and brought forward my own ideas at each stage. These ideas were discussed, further developed and incorporated into the final direction where relevant. I supported the structuring and visual preparation of the pitch presentation, helping to communicate the concept as a unified brand story. The pitch was successful, and the team won the project.
