Das Wäldle

Das Wäldle

Lebensresort Bad Schussenried

The Challenge

As part of my internship at Gold&Kind, I worked with the team on developing a new brand for the transformation of a former health clinic into Das Wäldle, a large-scale residential resort. The project needed a distinctive name, identity and brand direction for a place shifting from its clinical past towards a new form of living. The challenge was to find a concept that could communicate the character of the location while creating a clear and coherent foundation for its future positioning.

The Solution

The result was a complete brand identity for Das Wäldle, including naming, visual identity, typography, colour, imagery and brand communication principles. The identity translates the character of the location into a coherent and recognisable brand system for the future residential resort.

The Process

During my internship at gold&kind, I contributed to Das Wäldle as part of the collaborative branding team. I participated in the initial workshop, documented key discussions and outcomes, and helped translate them into a foundation for the further brand development. Based on these findings, I contributed to several rounds of naming and developed proposals that were presented internally and shared with the client. I also prepared the presentations for internal reviews and client meetings, structuring the evolving ideas and making the different directions clearly communicable. In the following phase, I contributed to the development of the brand identity and branding system, helping shape the visual and verbal direction of the future residential resort.